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Petra Leinmark has extensive experience in public programming and communications, serving as a Coordinator at Nordiska museet since 1996, where responsibilities include managing public programming and the Europeana Fashion project. Prior to this role, Petra worked as a Weaver and sales person at Weavers Creations from 1987 to 1989, specializing in the design and sale of wool jackets at various arts and crafts shows. Educational qualifications include a degree in Marketing, PR, and Communication from Stockholm University, a Bachelor of Science in Practical Swedish, French, and Italian with a focus on Advertising and Public Relations from Stockholm University, as well as attendance at Parsons School of Design for photography and Berghs School of Communication.