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Sami L. is an experienced marketing professional specializing in investment management and strategic marketing initiatives. Currently serving as an Investment Management Marketing Specialist at William Blair since April 2021, Sami has developed award-winning educational series, enhanced product profiles, and successfully launched the firm's SMA website. In addition, Sami manages social media content and email campaigns while focusing on engagement metrics. As a Senior Marketing Manager at Nordic Beach Apparel since May 2019, Sami has increased group orders and brand awareness through targeted social media strategies. Previous roles include Investment Product Marketing Associate at Morningstar, where tools and campaigns were created to improve sales enablement and advisor interactions, and internships in human resources and data analytics at E.ON and CB&I, respectively. Sami holds Bachelor's Degrees in Marketing from the University of Illinois Urbana-Champaign and WU (Vienna University of Economics and Business).