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Amar de Winter is an accomplished business leader with extensive experience in various roles within the retail and fashion sectors. Currently serving as Chairman of the NOOBOO Foundation since September 2021 and as Chief Executive Officer of NOOBOO Amsterdam B.V. since November 2015, Amar has overseen significant business growth, achieving 7-figure revenues and laying out a strategy for 8-figure success by 2027. Previous positions include Head of Operations and Supermarket Relationship Manager at HappyFresh, Retail Development Manager at SPAR International, and Junior Supply Chain Consultant at Lenta. Amar holds a Master's degree in Supply Chain Management and a Bachelor's degree in International Business from Tilburg University, along with an exchange program at The Chinese University of Hong Kong and a Bachelor's degree in Medicine from Maastricht University.