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Lisa Bierbrauer currently serves as the Head of Business Development at nonplusultra, leading efforts to scale tech brands in European retail using innovative strategies and technology. With extensive experience in sales and marketing, Lisa has held various roles, including Key Account Manager at The Latest and Avantgarde, and Senior Cluster Sales & Marketing Manager for 25hours Hotels across multiple cities. Previous experiences include managing sales and marketing teams at renowned establishments such as Hard Rock International and The Westin Grand Munich. Lisa holds a Bachelor's Degree in Business Economics with a focus on Tourism and Hospitality Management from Duale Hochschule Baden Württemberg - Ravensburg. Additionally, Lisa is a member of the Mission Female Network, advocating for collaboration and support among women in the industry.