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Eric Crane has had a varied and successful career. In 2002, they began their career as a Consultant at Crane Consulting. In 2007, they moved to Nixon as Vice President of Global Product and Design. In 2009, they became Co-Founder of Peligroso Tequila. In 2011, they joined Stance Socks as an Advisory Board Member. In 2012, they were Chief Executive Officer and Chief Commercial Officer at Electric Visual for Kering. From 2013-2021, they were a Board Member and Chairman of the Marketing Committee at Surf Industry Manufacturers Association (SIMA). In 2021, they were Director of the Board of Directors at Nomadix and Fractional CMO and Executive Consultant at M4 Factory. Eric is currently Chief Executive Officer at Birdwell, a role they have held since 2022.

Eric Crane obtained a Bachelor of Fine Arts - BFA from Platt College-Los Angeles in 1994, having studied Design and Visual Communications, General from 1992 to 1994.