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Pierre Choubert is a seasoned professional with significant experience in the tyre industry, currently serving as Business Manager West Europe at Nokian Tyres plc since January 2015. In this role, Choubert has held various titles, including Sales Area Manager for France and Country Manager for France and Italy focusing on heavy tyres. Prior to Nokian Tyres, Choubert worked at MASSA PNEUS as Responsable Ligne Produits Agroindustriels from January 2006 to December 2014, and at Michelin as Responsable de compte from March 2004 to December 2005. Choubert holds a Master's degree in Supply Chain Management from Montpellier Business School (1999-2003) and completed a Classe Préparatoire aux Grandes Ecoles in Economics at Lycée Blaise Pascal (1997-1999).