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Davina Mills is a seasoned digital marketing professional currently serving as the Digital Marketing Lead at Nobody's Child since November 2022, where efforts focus on scaling digital channels and enhancing customer LTV and retention. Previously, Davina was the Head of Digital Marketing at FutureYou Cambridge, overseeing comprehensive digital marketing strategies across various paid media channels. Additional experience includes roles as a Digital Marketing Consultant, Digital Marketing Manager of Acquisition at FIGLEAVES GLOBAL TRADING LTD., Paid Search Marketing Manager at Marks and Spencer, and PPC Manager at OMD UK. Davina began a career in digital marketing at House of Fraser and has a foundational role as an E-Commerce Mapping and Assistant Copywriter at Browns SMS Ltd. Davina holds a BA in Retail Management from Bournemouth University.