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Fernanda Cucaita Soto is an experienced professional in digital strategy and user experience, currently serving as CD | DMM at Nivelics SAS since November 2021, where responsibilities include defining and executing strategies for sustainable growth and development. Previously, as a CX Specialist at HERCLA SOLUTIONS from September 2018 to March 2021, Fernanda developed digital product strategies focusing on UX/UI. As ACD at Activa Marketing Communications between January 2013 and August 2018, Fernanda coordinated digital strategies and managed teams, budgets, and account development. Early career experience includes a role as Practicante de Contenido Digital at Casa Editorial El Tiempo in 2012. Academic qualifications include a Bachelor of Business Administration expected in November 2024 from Valencia College, as well as studies in marketing management from Universidad Externado de Colombia and a seminar on the market situation in Brazil from Pontifícia Universidade Católica do Rio de Janeiro.