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Filipa Pires is a seasoned professional with extensive experience in project and event management, currently serving as the Senior Project and Event Manager at Niu Brand Activation since November 2008. Filipa specializes in brand activation, event organization, and retail communication. Previous experience includes a role as a graphic designer at Targeting and Zinidesign e Wareconcepts, contributing to projects for notable brands such as Pernod Ricard and Tivoli. Filipa holds a Master's degree in Design and Visual Culture from IADE - Creative University, an Executive Master's in Relational Marketing and Communication from ISCTE - Business School, and participated in the Erasmus program at Universitat Autònoma de Barcelona.