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Erika Kendrew Newton is an accomplished marketing professional with extensive experience in client leadership and account management. Currently serving as Senior Director of Client Leadership at Empower Media since March 2023 and as Senior Account Director at NitroC since August 2021, Erika has a proven track record of leading marketing initiatives and analyzing data to enhance client performance. Previous roles include Account Director at Proof Advertising, where Erika managed marketing programs for Subway markets, and Marketing Manager at MedSpring Urgent Care, focusing on direct marketing strategies. Earlier career positions include various levels at Ansira, McGarrah Jessee, and Neiman Marcus, contributing to extensive expertise in advertising and marketing. Erika holds a B.S. in Advertising with minors in Business and Spanish from The University of Texas at Austin.