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Imtiaz immigrated to the USA and supported himself through college at the University of California, Los Angeles, where he gained a Bachelor of Science in Computer Science and Engineering. He went on to get his Master of Science at the University of Southern California and started his career working with tech companies such as Teradata and Oracle before joining the startup eToys and eventually founding Nisum. eToys was an eCommerce toy startup that had explosive growth and went head-to-head with Amazon before the dot-com bubble burst. Through his experience as an eCommerce pioneer navigating through the meteoric rise and subsequent fall of many early internet retailers, he developed his philosophy of doubling-down on investing in people because he knew the key to a company's success was investing in relationships.

He went on to found Nisum in 2000, and the name is derived in part from the Persian word Nisbat, which means relationship, engagement, affinity, or alliance. It is a reminder that investing in people and relationships is a core tenet Nisum is governed by. Nisum's model of investing in true partnerships with its clients was successful in driving its rapid growth through client advocacy. Nisum was established as one of the first companies to capitalize on the rise of digital transformation and with Imtiaz's deft hand, it has grown to seven offices across four countries. Throughout it all, Nisum has kept its people at the heart of the company.