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Marija Djukic has extensive experience in marketing and digital transformation, currently serving as the Head of the Center for Digital Transformation and Customer Experience Improvement at NIS a.d. Novi Sad since July 2013. Djukic has held various roles within NIS, including Team Leader for New Channels of Distribution, Partnerships Project Manager, and Assistant Marketing Director, demonstrating a strong focus on partnership development and marketing program management. Prior to NIS, Djukic was the Manager of the Marketing & PR Department at Megatrend University from March 2012 to June 2013, further solidifying expertise in marketing and public relations.