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MaryAnne Van Tyne currently serves as the Director of Social Media & Influencer Marketing at Nintendo, a position held since September 2022. Prior to this, MaryAnne was the Director of Global Digital Content Marketing & Community Engagement at Viking Cruises from February 2018 to September 2022, where responsibilities included building a social media team and developing strategies to maintain the brand's reputation. Earlier roles include Sr. Manager of Global Social Media Marketing at Mattel, where strategic direction was provided for various brands including Barbie and Hot Wheels, and roles at Disney ABC Television Group, where experiences ranged from Social Media Coordinator to Talent Handler. Educational background includes a BA in English Language & Literature and Theater from Smith College.