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Callum Shannon is a seasoned marketing professional with substantial experience in channel and digital marketing. Currently serving as a Channel Marketing Manager at Nimans since May 2022, Callum previously held the position of Marketing Manager at Avoira from December 2018 to May 2022. Prior to that, Callum worked as a Digital Marketing Executive at Pennine and as a Freelance Assistant Producer at Sky Betting & Gaming, where responsibilities included sourcing video content for marketing campaigns. Early career experiences include roles as a Sales and Marketing Research Assistant at Beta Group Limited and a Marketing Intern at Manchester Metropolitan University, where Callum conducted significant market research and project work. Callum holds a BA (Hons) in Marketing Management from The Manchester Metropolitan University, completed in 2013.