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Kelly O'Reilly is an accomplished executive with extensive experience in e-commerce and digital marketing. Currently serving as EVP of E-Commerce and Digital Marketing at Nili Lotan New York, Kelly has a proven track record of revitalizing brands and enhancing customer experiences. Previous roles include VP of Direct-to-Consumer and Digital Commerce at John Hardy, where responsibilities encompassed managing profit and loss statements, evolving omni-channel strategies, and leading a large cross-functional team. Kelly has also held senior positions at ALEX AND ANI, Bloomingdale's, and New York & Company, consistently driving digital strategy, optimizing user experiences, and fostering brand growth through innovative marketing techniques.