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Joe Rider is a seasoned digital marketing professional with extensive experience in strategic digital transformation and integrated marketing initiatives. As a Senior Digital Marketing Manager at Nilfisk since September 2017, Joe has significantly advanced the company's digital capabilities, leading to a remarkable 500% increase in brand awareness and lead generation through various marketing channels. Previously, as Director of Digital Experience at Concept Group Marketing Communications, Joe redefined the agency's offerings and nearly doubled revenue within 18 months. Joe's earlier roles included Head of Digital Strategy at DesignGiant, Inc., and Interactive Marketing Manager at Regis Corporation, where Joe successfully improved user experiences, developed marketing automation solutions, and managed cross-functional teams. With a solid educational background in interactive marketing and graphic design, Joe Rider demonstrates a commitment to mentoring, innovation, and achieving measurable results in digital marketing.