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So-Hee Woo is a highly experienced designer specializing in brand experience and innovation, currently serving as the Lead Global Brand Experience Innovation Designer at Nike since November 2022. With a diverse background, So-Hee holds multiple leadership positions, including Creative Director and Designer at SHW Design since June 2015, where collaboration with notable companies and artists has been instrumental in developing creative assets. So-Hee has also served as Head of XR Design at Encore, directing the creative vision for virtual concerts and augmenting reality applications, and as a VR/MR Designer intern at Microsoft. Earlier experiences include industrial design roles at Daedalus and PieceMaker Technologies, alongside internships at IDEO and Anthropologie. So-Hee's educational background encompasses advanced degrees in Industrial and Product Design, Business Administration, and Media Design Practices from renowned institutions, notably ArtCenter College of Design and Carnegie Mellon University.