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Reisa K. is a seasoned professional in insights, analytics, and consumer sciences, currently serving as Senior Director of North America Insights & Analytics at Nike since August 2019. With a robust background in analytics, Reisa has held leadership roles including Senior Director of Global Product Merchandising and Member Analytics, Senior Director of Nike Direct Analytics for Asia, Pacific, and Latin America, and Senior Director of Consumer Sciences in the same region. Prior to Nike, Reisa was Vice President of Analytics & Insights at KidKraft, Vice President of Strategic Analytics at Targetbase, and Director of Enterprise Analytics at JCPenney. Earlier experience includes roles at DemandBlox, Southwest Credit Systems, and Bank of America, among others. Reisa holds an MBA from SMU Cox School of Business and a B.S. in Biology with a minor in Chemistry from the University of Utah.