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Lester Harmsen has extensive experience in brand marketing, particularly within Nike, where notable roles have included Sr. Director Brand Marketing for Football EMEA and Global Key City Lead for Barcelona/Spain. Throughout a career spanning over a decade at Nike, Lester has led various marketing initiatives, focusing on partner marketing across Europe, the Middle East, and Africa, and has been responsible for retail marketing strategies in Northern Europe and Central and Eastern Europe. Prior to Nike, Lester served as Key Account Manager at Global Blue and was involved in marketing coordination for the Benelux region. An educational background in Business Administration, specializing in sport marketing and management, supports Lester's expertise in driving marketing strategies and enhancing consumer connections.