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Jimmy Soat is an experienced design professional with a strong background in global digital design. Currently serving as Principal Designer and Art / Design Director at Nike since June 2016, Jimmy previously held the role of Design Director at both AKQA and Nike's Jordan division. Earlier career experience includes a position as Senior Designer at ATTIK, where work spanned both UK and US markets. Educational qualifications include a Bachelor of Science in Design / Art from the University of Wisconsin-Madison and a Master of Arts in Design / CI from The University of Huddersfield.