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Daniella De Carlo is a seasoned professional in the field of brand design and creative direction, currently serving as the Senior Creative Director for Retail Design Storytelling and previously as Senior Creative Director for Art Direction at Nike since January 2012. With extensive experience across multiple roles within Nike, including leadership positions in Sports Performance categories for Men’s and Women’s Football, Running, and Basketball, Daniella has demonstrated a strong focus on innovative design strategies. Prior to Nike, Daniella worked as an Art Director at F&Q Brasil and co-founded Augusta São Paulo, showcasing entrepreneurial skills. Daniella’s academic background includes a degree in Industrial Design from FAAP - Fundação Armando Alvares Penteado, complemented by a high school diploma from Waldorf Rudolf Steiner.