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Carl Grebert, VP/GM, EMEA, is a 23-year NIKE veteran most recently serving as VP/GM, APLA. Grebert joined NIKE in 1997 in Melbourne, Australia, and served in marketing leadership roles in Australia, Asia Pacific, and EMEA. He then served in General Management roles of increasing responsibility in Northern Europe, Germany and Japan. He also led the Global Kids category, and then had a leadership role in Jordan Brand, before moving into his role with APLA. Prior to NIKE, Grebert worked in marketing and finance roles for Unilever and The Coca-Cola Co.