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Anubhavi Gupta is an accomplished data science professional with extensive experience in marketing optimization and personalization, currently serving as the Director of Personalization & Marketing Optimization at Nike. Prior to this role, Anubhavi held various leadership positions at Epsilon, including Head of Data Science for Automotive and Vice President, along with Senior Director and Director roles in Data Sciences. Anubhavi's background includes significant contributions at AT&T as Principal of Advanced Analytics, and positions at LexisNexis Risk Solutions as Marketing Analytics Lead for Insurance, and at dunnhumby as Associate Director of Loyalty & Retention. Anubhavi holds a degree in Digital Marketing from Emory University and an MS in Operational Research from Delhi University.