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James McBride is the CEO of Nihi Sumba Island, a luxury resort in Indonesia. James was previously the President of YTL Hotels, where they oversaw the company's expansion into Japan and China. James has also served on the board of directors of ZANADU, a leading online travel agency in China.

James McBride has a Bachelor's degree in Hospitality and Tourism from the University of Johannesburg, a Professional Development Programme in Hospitality Administration/Management from Cornell University, and a PMD from Harvard Business School. James matriculated from Michaelhouse.

A direct report to James McBride is and Christopher Burch - Owner.