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Sara Simeone has a wealth of work experience in digital marketing and blockchain technology. Sara began their career in 2008 as a Consultant and Senior Marketing Specialist at Vistaprint. Sara then moved to Fleur de Santé in 2012, where they were Head of Ecommerce. In 2014, they became the E-Marketing Manager for Western Europe and Scandinavia at Oriflame. In 2016, they were Director of Global Clients at Dentsu Aegis Network. In 2017, they were VP of Marketing and Blockchain at Wakelet. In 2018, they were an Associate Lecturer at The Manchester Metropolitan University and CEO and Co-Founder of Niftyz.io, the NFT Platform for Business. In 2019, they became an Expert Mentor at CV Labs, teaching startups how to design and implement effective Digital Marketing Strategies. In 2020, they became a Founding Member of Il Digitale è di Strada, a not-for-profit organization based in Italy. Finally, in 2022, they became Co-Chair of the Start-up Working Group at the Crypto Valley Association.

Sara Simeone has a varied educational background. Sara attended Liceo Nereto in Italy, and then Alma Mater Studiorum - Università di Bologna, where they studied Business Economics. In 2015, they obtained a Google Analytics Certification from Google Partners, a Google Tag Manager Fundamentals Certificate, and a Mailchimp Expert Certificate. That same year, they completed a Master of Science (MSc) in Digital Marketing from The Manchester Metropolitan University. In 2016, they obtained a Google Analytics certification, and in 2018 they obtained an IBM Blockchain Essentials certification from IBM.