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Michael Pailas

Vice President, Consumer & Marketing Insights at NielsenIQ

Michael Pailas has extensive experience in the market research industry. Michael currently holds the position of Vice President, Consumer & Marketing Insights at NielsenIQ. Prior to this, they worked at Ipsos as the Vice President, Retail & Shopper Insights, where they were responsible for growing the U.S. Shopper business. Before Ipsos, Pailas held the role of Vice President, Business Development at MetrixLab, where they focused on designing and selling custom research for brand understanding, new products, advertising, and shoppers. Michael also played a key role in forging new relationships and increasing annual revenue. Earlier in their career, Pailas worked at GfK as the Vice President, Account Management, Custom Research, and at BASES, Nielsen as the Vice President, Client Service. In these roles, they managed client relationships, delivered custom research services, and generated significant revenue growth.

Michael Pailas has an M.B.A. degree in Marketing and Strategic Planning from The Wharton School. Michael also holds a B.A. degree in Economics and Philosophy from Tufts University.

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