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Carmen Chang is a Senior Data Scientist at NielsenIQ, with extensive experience in data analysis and project management within client-focused environments. Prior experience includes roles at Precima, where Carmen developed components of customer loyalty programs, collaborated with R&D teams to optimize personalized offers, and managed project pipelines while consistently delivering insights that enhanced customer engagement. Carmen's analytical skills are backed by a strong foundation in SQL, Python, and Excel, and have been honed across various positions, including consulting roles at Deloitte and HP. Carmen holds dual Bachelor's degrees in Business Administration and Management from Wilfrid Laurier University and Mathematics from the University of Waterloo.