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Ronny Lerch is a highly experienced professional in the fields of system architecture and software engineering, currently serving as a Principal Architect at Nielsen since November 2015, where expertise includes big data processing and visualization. Prior to Nielsen, Ronny held the position of Lead Embedded Engineer at BluVision, Inc. from 2014 to November 2015, focusing on BLE SDK implementation and policy management. Ronny's earlier career includes roles as Engineering Manager and Senior Design Engineer at SSIAmerica and SSIAmerica Engineering, spanning from October 2004 to November 2015. Academically, Ronny holds a Master's degree in Information Technology and Electrical Engineering from FernUniversität in Hagen, along with a Bachelor's degree in Electrical and Electronics Engineering from the University of Maryland Global Campus, and a Diplom Ing in Electrical and Electronics Engineering from Technische Universität Dresden.