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Lisa Hamilton is a seasoned data science professional with extensive experience in leading analytical teams and developing innovative solutions. Currently serving as Senior Vice President of Data Science at Nielsen since October 2015, Lisa oversees data science, analytics, and machine learning engineering teams focused on identity, activation, planning, and product development initiatives. Prior to this role, Lisa held the position of Data Science Vice President at Nielsen, where responsibilities included leading teams in building activation and measurement solutions. As an independent consultant from May 2012 to October 2015, Lisa specialized in database analytics and buyer behavior modeling for major consumer companies. Lisa's career began at Harte Hanks, where, as Managing Director, Lisa managed a large analytics division serving numerous high-profile clients across various industries. Lisa holds a Bachelor of Science degree in Finance and International Business from NYU Stern School of Business.