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Arica McKinnon serves as Vice President of Commercial Growth & Strategy at Nielsen, bringing extensive experience in data-driven strategy and innovative brand lift solutions to measure campaign effectiveness across multiple media platforms, generating significant revenue in the process. With a background in client consulting and proven success in media sales, McKinnon has managed and analyzed over 1,000 media campaigns for brand lift measurement and led Nielsen’s Brand Impact practice, contributing to a $30 million portfolio. In addition to current roles at Nielsen, McKinnon is a member of Chief, a network supporting senior women leaders. McKinnon's earlier career includes positions at Nielsen Audio and Hearst, showcasing a consistent track record of revenue generation and exceptional client service. Academic credentials include a Bachelor of Science in Communication and Media Studies from the University of Tennessee and a Business Management Certificate from Emory University’s Goizueta Business School.