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Patty Caya is a seasoned professional in digital content strategy and user-centered interaction design, currently self-employed since April 2008. With a robust background in journalism and user experience consulting, Patty has served as a User Experience Writer, Editor, and Researcher at Nielsen Norman Group since June 2007. Prior roles include Senior Interactive Producer and Account Director at RDVO, where Patty managed web development projects and client relationships, and various positions in Boston area interactive agencies focusing on user research and project management. Patty's career also includes contributions as a Director of User Experience at BeeLine Internet Resources, where a user experience practice was developed, and as Digital Marketing Manager for "Broadway in Boston," where branding initiatives were successfully implemented. Education credentials include a BFA in Fine Arts and Drama from New York University and a Certificate of Professional Development in Web Production and Management from Emerson College.