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Mindy Best is an accomplished marketing and content strategist with extensive experience in leadership roles across various industries. Currently serving as the Director of Marketing Strategy at Nickerson, Mindy oversees integrated branding and communications initiatives while collaborating with creative teams for agency and client growth. Previously, Mindy worked as the Principal and Head of Content at The Written Effect, managing multimillion-dollar projects and developing marketing strategies for diverse clients. Mindy also held the role of Vice President, Content at Ruffalo Noel Levitz, where leadership of a 50-member team facilitated significant process improvements and business growth. Other notable positions include Senior Content + PR Specialist at The Creative Alliance and Fundraising Program Coordinator for The Smile Train Triathlon. Mindy holds a Bachelor of Arts degree in Writing and Communication Arts from Wartburg College and participated in a study abroad program at the Goethe Institut in Germany.