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Joseph Soto is responsible for the creative strategy for the company and its many client-partners. In addition to overseeing the company’s award-winning creative services team, Joseph has spearheaded the launch of Nickerson’s LA location, including the growth of the agency across the West Coast.

With over a decade of experience, Joseph has executed creative campaigns for numerous brands across the life science, technology, hospitality and real estate industries. Over the course of his career, he has worked on high profile brand activation projects such as Encore Boston, Benchmark Senior Living, Werfen Worldwide, and Housing Families.

Joseph graduated from Massachusetts College of Art & Design, and has experience in graphic design, brand development, web design, and package design.

Joseph is a professional member of the Graphic Artists Guild, a member of Color Marketing Group, a member of AIGA LA and a member of Urban Land Institute (ULI) Los Angeles.