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Matt Bullock is a seasoned executive with extensive experience in the sports fashion and retail industries. As Chief Commercial Officer at NICCE since April 2021, Bullock successfully guided the company through a sale process, achieving a turnover of over $25 million. Previously, as CEO of Charles Owen, Bullock led a renowned safety wear brand in the equestrian sector. Their consulting background includes roles with top firms such as McKinsey and Boston Consulting Group, focusing on market trends and operational excellence. Bullock has also held significant positions at JD Sports, New Balance, JJB Sports, GO Outdoors, and Nike, where Matt consistently drove profitability and sales growth through strategic initiatives and multichannel approaches. A former professional footballer, Bullock's academic foundation includes A Levels in English Language and Psychology from Moorlands College.