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Tim W. has worked in the field of eyecare since 2013. Tim began their career as an Optical Assistant at DAYBELL & CHOO (EYECARE) LLP before moving on to become a Copywriter at Venuiti Solutions Inc. in 2018. In the same year, they also began working as an Optometric Dispenser at Pierce Family Vision, where they wrote and managed email marketing, website content and patient recalls, researched and sourced new boutique eyewear lines, and dispensed, fitted and repaired glasses. In 2021, they joined Nibble as Head of Growth & Conversation Designer, where they maintained their previous copywriting and UX writing responsibilities, managed Nibble's growth efforts, and managed copy in the Nibble chatbot. As a result of their efforts, Nibble saw conversion improve by +50%, an email address collection rate of 42%, and a +51% increase in user engagement.

Tim W. attended Sheffield Hallam University from 2011 to 2014, where they obtained a Bachelor of Arts in Journalism. Tim also holds a Certified Conversational Copywriter certification from the Conversation Design Institute, which they obtained in August 2022.