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Nili Doft currently serves as the Senior Director of Direct and Digital Marketing for the National Hockey League, a position held since September 2008. Prior to this role, Nili worked as a Marketing Manager at Sports Illustrated/Time Inc. from July 2000 to August 2008. Nili holds a dual degree in Linguistics and Marketing, earned from The Wharton School and the University of Pennsylvania between 1996 and 2000.