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Chris Falkiner has extensive experience in integrated solutions and digital strategy within the media and sports industries. Currently serving as VP of Integrated Solutions for Global Partnerships at the National Hockey League since November 2011, Chris leads collaboration with various internal teams to develop innovative solutions for league partners. Prior to this role, Chris was Digital Director at Carat Canada, responsible for enhancing the agency’s digital offerings and educating clients, and at Starcom Mediavest Group, where digital strategy was developed for Kraft Canada's extensive brand portfolio. Earlier experience includes serving as Media Manager at m2 Canada, where comprehensive digital plans were created to drive brand engagement. Chris holds a degree in Advertising from Loyalist College.