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Yeddah B. M. is an experienced professional currently serving as Principal Operations at the Social Health Authority since September 2024. Previously, Yeddah held the position of Principal Corporate Communications & Marketing at the National Hospital Insurance Fund - Kenya from August 2022 to September 2024, and prior to that, served as Senior Assistant Manager-Communications & Public Education at NHIF for 15 years. This extensive experience includes establishing and managing strategic business units, enhancing corporate communication, public education, advocacy programs, and policy development. Yeddah possesses advanced degrees in Information Systems from the University of Nairobi and holds certifications from the Information Systems Audit and Control Association (ISACA).