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Paula Cruz is an experienced designer and illustrator, currently serving as a Designer + Ilustradora at Paula Cruz Artes Visuais since April 2018 and as Diretora de Arte at NG.CASH since March 2021, providing art direction and consultancy services. Paula has a strong academic background, having taught Design & Layout at Miami Ad School from April 2019 to December 2022, and has previously held positions as a designer at Relâmpago and an intern in graphic design at Babilonia Cultura Editorial and Nucleo i Design e Comunicação. Paula's contributions to the field also include being a columnist for Revista Cliche and conducting research in graphic design. Academic qualifications include a Master’s degree in Design from Pontifícia Universidade Católica do Rio de Janeiro and a Bachelor’s degree in Visual Arts from Universidade Federal do Rio de Janeiro, with international experience at Willem de Kooning Academy Rotterdam as part of the Ciências sem Fronteiras program.