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Martina Lanfranconi began their career in 2015 as a Columnist for Radio Mitre. In 2016, they joined SparkDigital as an Organizational Development Analyst and was later promoted to Senior Organizational Development Analyst. In 2021, they moved to Nexton as a Happiness Manager.

Martina Lanfranconi completed their primary education at Instituto San Alberto from 2000 to 2006. Martina then went on to earn their Bachillerato en Economía y Gestión de las Organizaciones from the same institution between 2007 and 2012. Finally, they received their Licenciatura en Comunicacion Social from Universidad FASTA between 2013 and 2017.