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Alan Hughes is the Founder and Chief Creative Officer of NEXT/NOW, a creative and technology company that specializes in digital branding experiences in physical spaces and places. Alan has been with NEXT/NOW since 2011, and prior to that was the Founder of Culture22 from 2006. Hughes' role at NEXT/NOW involves creating unforgettable moments of connection between people and brands using next-generation interactive installations such as multi-touch surfaces, gesture-based reactive interfaces, real-time video integration, iDevices, and unique video projection-mapping.

Alan Hughes graduated from the University of Wisconsin-Madison with a Bachelor of Applied Science (B.A.Sc.) in Advertising and Applied Communication.