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Lauren Booth is currently the Senior Field Marketing Manager for META & APAC at Nexthink, where Lauren focuses on developing and executing targeted marketing strategies for the Middle East, Africa, and Turkey regions. With a background in marketing and event planning, Lauren has held similar roles at companies like Citrix and Veeam Software, where Lauren demonstrated their expertise by successfully implementing localized marketing initiatives to drive business growth. Lauren's educational background includes a National Diploma in Marketing from the University of South Africa and a Bachelor of Arts in Communication and Media Studies from the University of Cape Town.