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Russell is co-founder and Chief Marketing Officer at NexTec. He oversees all of NexTec’s marketing efforts, directs the CRM team and manages the internal systems. His involvement in marketing has spanned 15 years and NexTec’s transition from direct mail and no employees to digital marketing and an industry-leading team. Prior to co-founding NexTec, Russell consulted at several companies, including Harper and Pearson and Andersen Consulting. He has a BA in Liberal Arts from the University of Texas. His interests include mountain and road biking, reading, and cooking.