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Ulf Ritsvall

SVP, Sales & Marketing at NEXTBiometrics

Ulf Ritsvall is a proven senior international sales and marketing manager with key strengths to build and drive organizations in growing environments towards a shared vision. Ulf started his career at Ericsson and after living abroad both in Korea and USA became Business Manager for Japan and Korea before joining Fingerprint Cards, where he held various positions such as Country Manager of India and Sales director Japan where he built up the business and achieved 100% market share in smartphones. The latest position he was heading up was Business Development focusing on Automotive, Healthcare, and Touchless biometrics. Ulf Ritsvall holds a Bachelor of Science degree in Electrical Engineering from Lund University with a specialization in Marketing. He also studied Industrial Economy at Växjö University.


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