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Before joining NextAfter, Justin Beasley served for over 15 years at a large, multifaceted nonprofit where he oversaw their web team. Originally a programmer by trade, Justin became a “marketer by necessity” – taking on all aspects of the digital lifecycle including strategy, copywriting, user experience design, optimization, and data analysis.

Justin is passionate about using technology to make a positive impact on people’s lives, and he loves to challenge the status quo. In between exploring client data and writing code, he enjoys sharing engineering concepts like optimization and problem-solving with the non-tech crowd—which is what drew him to the world of optimization.

A profound aficionado of the Oxford comma and em-dashes, as well as any opportunity to learn something new (including a good Wikipedia rabbit trail), Justin will gladly Google that for you if you can’t find it on your own.