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Hristo Petkov is an accomplished entrepreneur and executive with extensive experience in the outdoor and creative industries. As Co-Founder and CEO of Stinky Socks, Hristo leads initiatives that promote sustainability in outdoor apparel. Simultaneously, Hristo serves as Business Director at NEXT-DC, an agency that utilizes eclecticism to assist brands in navigating advertising challenges. As Managing Partner at The Kontakt, Hristo focuses on immersive experiences for global brands, while also co-founding KAMAK FILMS, an award-winning production company specializing in action sports documentaries. Additionally, as Founder and CEO of NS Distribution Ltd., Hristo oversees the largest extreme sports distribution company in Eastern Europe. Previous roles include Brand Manager at Nitro Snowboards, Key Account Manager at NOLA 7 Ltd., and various positions at Whiteroom Snowboarding Magazine and Vail Resorts, where Hristo earned multiple accolades for outstanding service.