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Cyrille Giraudat graduated from the École Centrale de Lille and began his career in consulting before joining the Danone group in French and international marketing roles. He then became European Marketing Director at Thomson Multimedia and later, Marketing Director for France at Samsung as the firm established its leading role in the mobile telephony market. From 2010 to 2014, he was Director of Marketing, Clients and Digital at PMU when the online gambling market opened up in 2010, steering PMU’s diversification and its digital and customer transformation. Between 2014 and 2016, as Marketing and Customer Director at the Eurocar group, Cyrille led the digitalization of their services and the customer experience redesign. In 2017, he joined RATP Dev as its Senior Vice President, Marketing, Digital and Innovation. There, he initiated and directed the company’s digital transformation plan and transformed its approaches to marketing, customer focus and innovation to enhance RATP Dev’s competitiveness in international calls for tender.

Since May 2022, Cyrille Giraudat has been the Director of Marketing, Clients and Digital at Nexity.