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Michael DeSimone is an accomplished executive with extensive experience in the technology and retail sectors. Currently serving as the Chief Executive Officer at NewStore, Inc., Michael leads the company's efforts in providing a Unified Commerce Platform tailored for global retail brands. In addition to this role, Michael is a Managing Partner at Proactional Advisors, offering guidance to technology companies. Previous leadership positions include Chief Executive Officer and President at SmartRecruiters, Chief Business Officer at Lightspeed Commerce, and Chief Executive Officer at both ShopKeep and Borderfree, where significant transformations were achieved, including a successful IPO. Michael has also contributed to both Mamenta and RewardsWeb as a board member and advisor, focusing on international commerce and technology solutions.