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The Marketing and Sales Support team at NewsBank is responsible for driving awareness and adoption of the company's web-based research products across various sectors, including public libraries and educational institutions. This team collaborates on strategic marketing initiatives, supports sales efforts with targeted outreach, and develops resources to enhance customer engagement and retention. Their multifaceted approach includes market analysis, promotional campaigns, and direct support to sales representatives, ensuring effective communication of NewsBank's value propositions to diverse clientele.