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Bedir Aydemir is an accomplished data and marketing professional with extensive experience in the media industry. Currently serving as the Director of Data at The Sun, part of News UK, Bedir leads data-related initiatives, enhancing customer understanding through analytics and insights. Previous roles include Head of Audience and Data at News UK, Insight & Data Strategy Director, and Product Marketing and Insight Director at MailOnline. Bedir also founded BEDA BEDDING LTD and held various positions at MEC, Initiative, and Emap, acquiring expertise in digital and print advertising, data management, and client servicing. Bedir holds a degree in Business and Marketing from the University of Northampton.